Success Stories

BURWOOD 140 Burwood Highway

  • SOLD April 2009
  • Property type: Investment
  • Vendor client: Private
  • Buyer calls: 40
  • Inspections: 10
  • Bidders: 2

"Great result… yield of 7.5%"

THE RESULT: SOLD at auction.
SALE PRICE: $6,275,000

Key Property Features:

  • 2-storey office building of 2,148 m2 (approx) with 9 separate tenancies
  • Basement car park
  • Site area of 1,850 m2 (approx)
  • Fully serviced & air conditioned
  • Prime outer-suburban commercial location
  • Long-term passive income with potential for future upgrade or sub-divide
  • Close to all public transport amenities & arterial roads

Key Marketing Initiatives & Campaign Synopsis:

Double-storey office building, comprising a split-level basement car park and 9 tenancy areas, of which 8 are occupied by four individual tenants.  The 5-week Public Auction campaign, was designed to target the local investor market, from which the majority of enquiries would emanate, in addition to developers.

Strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and included:

THE CAPTION:  "Blue Chip Office Investment - Big Opportunity" – reinforcing the property’s credentials as an ideal investment opportunity.

SUB-CAPTION:  ‘Massive Add-Value Opportunity’ – referencing the property’s future potential for sub-division and capital growth.

  • Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
  • Signboard (12 x 8)
  • Full-colour marketing brochure & direct mail out to 1,500 quality client contact
  • Press Release
  • Internet advertising on prominent industry websites, including our own
  • Comprehensive Property Information Report distributed to all enquiring parties
  • Reminder letters to all genuine purchasers distributed 3 days prior to Public Auction
  • SMS text to enquiring parties 24-hours prior to Public Auction.