Success Stories

BRUNSWICK 158 - 160 Lygon Street

  • SOLD July 2008
  • Property type: Investment
  • Vendor client: NewCo Corporation
  • Buyer calls: 35
  • Inspections: 15 Pre-Auction
  • Bidders: 3
  • Reserve price: $1,500,000

"A great buy - strong rental income today & potential for growth and/or future re-development!"

THE RESULT: SOLD prior to auction to a private property investor. 
SALE PRICE: $1,550,000

Key Property Features:

  • Fully refurbished, 2-storey building of 729m2 (approx) )
  • 2 separate tenancy areas – ground-floor retail premises plus commercial office/artist studio upstairs
  • Site area of 368m2 (approx)
  • Prime location within an active commercial/retail precinct
  • Leased to 2 secure, long-term tenants
  • Close to all public transport amenities
  • Approximately 4 kms from the Melbourne CBD

Key Marketing Initiatives & Campaign Synopsis:

Double-storey, fully refurbished and tenanted retail/commercial premises and situated within the fast-evolving inner-northern suburb of Brunswick.  

Our 5-week Public Auction campaign, was designed to target the local investor and development markets, from which the majority of enquiries would emanate.  Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and incorporated:

THE CAPTION:  "Prescribed Investment Success" referencing the property’s use as a pharmacy; 
SUB-CAPTION: ‘Big Building…Big Opportunity’:  reinforcing the property’s credentials as an ideal investment opportunity;
SUB-SUB-CAPTION:  ‘Massive Add-Value Opportunity’ – promoting the property’s future re-development potential (particularly in reference to the 1st floor – ideal for a residential conversion).

  • Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
  • Signboard (6 x 4) ‘V’ shape (facing in-coming & out-bound traffic)
  • Full-colour marketing brochure & direct mail out to 1,000 quality client contact
  • Press Release
  • Internet advertising on prominent industry websites, including our own
  • Reminder letters to all genuine purchasers distributed 3 days prior to Public Auction
  • SMS text to enquiring parties 24-hours prior to Public Auction.