Success Stories
SOUTH YARRA 252 Toorak Road (Cnr Toorak Rd & Chapel St)
- SOLD November 2007
- Property type: Investment
- Vendor client: Kador Group
- Buyer calls: 95
- Inspections: 15
- Bidders: 4
- Reserve price: $15,000,000
"Record price for retail property in precinct!"
THE RESULT: SOLD to a private investor.
SALE PRICE: In excess of $15,000,000 (actual price subject to confidentiality)
Key Property Features:
- Double-storey retail building of (1,447m2 (approx) )
- Wide 60 metre street frontage
- Excellent corner exposure
- Site area of 77m2 (approx)
- Leased to national tenant, Country Road
- Architecturally-designed
- Design Award Winner
- Renowned commercial/retail precinct & tourist destination
- Close to all public transport amenities
- Less than 3 kms to Melbourne CBD
Key Marketing Initiatives & Campaign Synopsis:
Given the quality of this retail offering and its prestigious location, our 5-week Expression of Interest campaign, incorporated extensive marketing strategies, targeting the local investor market, from which the majority of enquiries would emanate.
Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and incorporated:
THE CAPTION: "Imagine The Best Retail Corner in the Country" drawing attention to the property’s position on one of Australia’s most highly-regarded retail precincts.
- Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
- Signboard (4.8m x 1.4)
- Full-colour multi-page brochure & direct mail out to 2,500 quality client contact
- Press Release
- Internet advertising on prominent industry websites, including our own
- Designated website and DVD exposing the property to a broader market base
- Reminder letters to all genuine purchasers distributed 3 days prior to EOI closure
- SMS text to enquiring parties 24-hours prior to EOI closing time.