Success Stories

ST KILDA 61 Fitzroy Street

  • SOLD June 2010
  • Property type: Development Site
  • Vendor client: Private Owner
  • Buyer calls: 120
  • Inspections: Nil

"Recognised as a quality residential/retail development opportunity, this property was aggressively pursued - reflected in the result... 11.4% above Vendor expectation"
Joseph Walton (Director)

THE RESULT: Sold to a private investor
SALE PRICE: $7,800,000

Key Property Features:

  • Two-storey building, with two (2) ground-floor retail shops and upper-level nightclub, trading as 'Area 61', which is a 24-hour fully-licenced entertainment venue.
  • Land Area: 734sqm (approx.)
  • Current Rental: $245,000 pa
  • Zoning: Business 1
  • Current planning permit for mixed use development
  • Prime location on one of Melbourne's most vibrant retail strips

Key Marketing Initiatives:

  • Campaign Slogan: "FABULOUS FITZROY STREET! Landmark retail/residential development site... re"
  • Media Advertising: THE AGE (Wed's & Sat's x 8 inserts)
  • JEWISH NEWS (Fri's x 3 inserts)
  • 1,000 full colour glossy A4 d/s brochures
  • Mailout: 900 qualified buyers
  • Property Reports
  • Signboard
  • Internet advertising