Success Stories
IVANHOE 247 Waterdale Road
- SOLD September 2008
- Property type: Investment
- Vendor client: Private
- Buyer calls: 25
- Inspections: 3
- Bidders: 3
- Reserve price: $700,000
"Limited buyer activity yet a result beyond expectations!"
SALE PRICE: $750,000
Key Property Features:
- Service station with retail and workshop components of 120m2 (approx) )
- Prominent corner allotment
- Site area of 801 m2 (approx)
- Prime inner-city location
- Long-term Lease with options
- Close to public transport amenities
- Residential 1 Zone
- Close to the Upper Heidelberg Road commercial/retail precinct
- Approximately 9 kms east of the Melbourne CBD
Key Marketing Initiatives & Campaign Synopsis:
Comprising a petrol station with small retail shop and mechanical workshop, this rare inner-city property represented an outstanding investment on a corner allotment.
Our 5-week Public Auction campaign focused on targeting the local investor market. Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and incorporated:
THE CAPTION: "Full Service History"
SUB-CAPTION: "Outstanding Investment Opportunity"
Referencing the property’s current use as a successful service station business, in addition to providing a strong assurance to prospective purchasers as to the quality the investment.
- Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
- An additional 2-week lead-up period to prepare all necessary marketing material
- Signboard (12m x 8)
- Full-property brochure incorporating location map and local streetscape photography
- Direct mail out to 2,500 quality client contacts
- Internet advertising on prominent industry websites, including our own
- Comprehensive Property Information Report distributed to all enquiring parties
- Reminder letters to all genuine purchasers distributed 3 days prior to Tender closure
- SMS text to enquiring parties 24-hours prior to Tender closing time.