Success Stories
MELBOURNE 209-213 Elizabeth Street
- SOLD December 2009
- Property type: CBD Investment
- Vendor client: A. Alston
- Buyer calls: 60
- Inspections: 10
"This result further reinforces the strength of quality investment properties, particularly within the Melbourne CBD"
Joseph Walton (Director)
THE RESULT: Sold to a private investor
RESERVE PRICE: $5,000,000
SALE RESULT: $7,010,000
Key Property Features:
- 3-level retail/commercial building of 473 sqm (approx), land area of approximately 206 sqm
- Three (3) long-term, secure tenants
- Annual income of approximately $234,690
- Prominent frontage to Elizabeth Street of approximately 12.2 metres
- Outstanding location, between Bourke and Lt Bourke Streets, in the heart of the Elizabeth Street retail precinct
Key Marketing Initiatives:
- Campaign Slogan: "TRIPLE TREAT - SUPER CBD INVESTMENT”"
- Media Advertising: THE AGE and Property Review Weekly (Jewish News)
- Comprehensive Property Information Report
- 1,000 full colour brochures & direct mail to 1,000 qualified buyers
- Internet Advertising
- Signboard
- E-brochure auction reminder
- Two (2) Press Releases
- SMS auction reminder
- E-brochure circulated to 4,000 qualified buyers