Success Stories

SOUTH YARRA 459-473 Malvern Road

  • SOLD December 2009
  • Property type: Investment/Development
  • Vendor client: Admiral Properties Pty Ltd
  • Buyer calls: 95
  • Inspections: 20

"A highly contested offering, culminating in a sale price well above expectations!"
Joseph Walton (Director)

THE RESULT: Sold to a private developer
SALE RESULT: $7,651,000
YIELD: 4.18%

Key Property Features:

  • 2-storey commercial building premises of 3,263m2 (approx), site area of 2,186m2 (approx)
  • Leased to multiple tenants until 2012
  • On-site parking, yard and display areas
  • 2 wide street frontages: 48 metres to Malvern Road & 65 metres to McKillop Street
  • Coveted city-fringe location, close to the precinct's major retail and commercial centres & public transport

Key Marketing Initiatives:

  • Campaign Slogan: '"NO TIME TO SNOOZE. MASSIVE OPPORTUNITY." An outstanding opportunity to secure a magnificent inner-city holding, offering enormous investment/development upside'
  • Media Advertising: THE AGE and Property Review Weekly (Jewish News)
  • Two (2) separate E-brochure circulations
  • 1,000 full colour brochures & direct mail to 1,000 qualified buyers
  • Mailout: 1,000 qualified buyers
  • Comprehensive Property Information Report
  • Signboard
  • Internet Advertising
  • Two (2) Press Releases