Success Stories

MITCHAM 370-372 Mitcham Road

  • SOLD December 2008
  • Property type: Investment
  • Vendor client: Private Syndicate
  • Buyer calls: 80+
  • Inspections: 15
  • Reserve price: $1,060,000
  • Yield: 7%

"A great result... strong interest that delivered!"

THE RESULT: SOLD post auction to a private property investor.
SALE PRICE: $1,060,000

Key Property Features:

  • 2-storey retail premises of 513m2 (approx) )
  • Site area of 1,539m2 (approx)
  • Fully-equipped, stainless steel kitchen
  • On-site parking for 55 vehicles
  • Tightly-held, established commercial/retail precinct
  • Close to the precinct’s major retail and commercial centres
  • Secure, long-term tenant
  • Close to all public transport amenities

Key Marketing Initiatives & Campaign Synopsis:

Double-storey, fully-equipped retail premises, utilised as a Chinese Restaurant situated within immediate proximity to the Maroondah Hwy & Whitehorse Road, commercial precinct.  

Our 5-week Public Auction campaign, was designed to target the local investors, from which the majority of enquiries would emanate.  Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and included:

THE CAPTION: "The Chef’s Special", a clever play on words referencing the property’s use as a successful restaurant business and quality retail offering.

SUB-HEADING: ‘Invest Today… Develop Tomorrow’, highlighting the property’s credentials as both a strong, passive investment and its potential for long-term development.

  • Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
  • Signboard (6 x 4) ‘V’ shape (facing in-coming & out-bound traffic)
  • Full-colour marketing brochure & direct mail out to 1,000 quality client contact
  • Press Release
  • Internet advertising on prominent industry websites, including our own Company site
  • Comprehensive Property Information Report distributed to all enquiring parties
  • Reminder letters to all genuine purchasers distributed 3 days prior to Public Auction
  • SMS text to enquiring parties 24-hours prior to Public Auction.