Success Stories

ABBOTSFORD 205 Gipps Street

  • SOLD July 2008
  • Property type: Development Site
  • Vendor client: I. A. Harold
  • Buyer calls: 70
  • Inspections: 25
  • Bidders: 5
  • Submission short list: 3
  • Reserve price: $4,000,000 +

"Outstanding result... 17.5% above vendor expectation!"

THE RESULT: SOLD to non-profit organisation, Common Equity Housing, owners of over 1,600 properties across Victoria.
SALE PRICE: $4,500,000 +

Key Property Features:

  • Older style workshops and warehouses building of (1,885m2 (approx) )
  • Double street frontage)
  • Substantial site area of 2.380 (approx)
  • Superb inner-city location
  • Excellent potential residential development site
  • Close to public transport amenities
  • Residential 1 Zone
  • Within walking distance to local lifestyle precincts, including Bridge Road
  • Approximately 3 kms east of the Melbourne CBD

Key Marketing Initiatives & Campaign Synopsis:

Comprising a number of older-style workshops and warehouse buildings this substantial inner-city development site with double street frontage is situated within a coveted inner-city residential precinct.  Our 5-week Public Tender campaign, focused on targeting developers, and consideration given to the complexities associated with Town Planning, allowing prospective buyers ample time in which to conduct their due diligence prior to submitting their Tender application.  Our marketing campaign comprised the following initiatives:

THE CAPTION:  "1st Class Development Site "
SUB-CAPTION:  "50-metre frontage to Gipps Street & 53-metre frontage to Nicholson Street"
Highlighting the site’s size and ideal location for a residential development within this coveted city-fringe location.

  • Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
  • An additional 2-week lead-up period to prepare all necessary marketing material
  • Signboard (12m x 8)
  • Full-colour double-sided brochure, incorporating aerial photography
  • Direct mail out to 1,500 quality client contacts
  • Internet advertising on prominent industry websites, including our own
  • Comprehensive Public Tender documentation was provided to genuine prospective purchasers
  • Reminder letters to all genuine purchasers distributed 3 days prior to Tender closure
  • SMS text to enquiring parties 24-hours prior to Tender closing time.