Success Stories
RINGWOOD Units 1- 3 / 6 Argent Place
- SOLD July 2008
- Property type: Industrial Units
- Vendor client: Private Syndicate
- Buyer calls: 50
- Inspections: 15
- Bidders: 2
- Reserve price: $700,000
SALE PRICE: $700,000
Key Property Features:
- 3 fully-let industrial units comprising a total building area of 653m2 (approx)
- Total site area of 1,787 m2 (approx)
- Each unit with roller door access & open-plan industrial accommodation
- Situated within a tightly-held, well-established industrial precinct
- Strong growth potential
- Industrial 1 Zone
- Close to all local shopping centres, public transport facilities & within easy access to major arterial roads
Key Marketing Initiatives & Campaign Synopsis:
Sold by Public Tender Sale, this site represents an ideal industrial offering, with the additional benefit of 3 separate rental incomes.
Our 5-week Public Auction Campaign focused on targeting local investors. Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and incorporated:
THE CAPTION: "3 for the Price of 1" - highlighting the property’s affordability and the benefit of 3 separate rental incomes, as a 3-for-1 investor opportunity;
SUB-CAPTION: "Outstanding Location within Immediate Proximity to Eastlink Road Network", promoting the site’s access to Eastlink and its connecting road network, highlighting the property’s potential for long-term growth.
- Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
- Signboard (12m x 8)
- Full-colour double-sided brochure, incorporating aerial photography
- Direct mail out to 980 quality client contacts
- Internet advertising on prominent industry websites, including our own
- Comprehensive Property Information Report provided to enquiring parties
- Reminder letters to all genuine purchasers distributed 3 days prior to Tender closure
- SMS text to enquiring parties 24-hours prior to Tender closing time.