Success Stories

EAST BURWOOD 285 Burwood Highway

  • SOLD July 2008
  • Property type: Investment
  • Vendor client: Private Syndicate
  • Buyer calls: 30
  • Inspections: 5
  • Bidders: N/A
  • Reserve price: $500,000

"Sold prior to auction 20% above vendor expectation!"

SALE PRICE: $600,000

Key Property Features:

  • Total Building area of 157 m2 (approx)
  • On-site car parking
  • Total Site area of 885 m2 (approx)
  • Fully serviced & air conditioned
  • Prime outer-suburban commercial location
  • Long-term passive income with potential for future upgrade or sub-divide
  • Close to all public transport amenities & arterial roads

Key Marketing Initiatives & Campaign Synopsis:

Single storey commercial building utilised as a medical clinic, comprising a split-level basement car park and 9 tenancy areas, of which 8 are occupied by four individual tenants.  Our 5-week

Public Auction campaign, was designed to target the local investors (from which the majority of enquiries would emanate) and developers.

Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and included:

THE CAPTION:  "Prognosis:  Financial Success" - referencing the property’s current use as a successful medical practice and reinforcing the property’s future growth and development potential. 

SUB-HEADING:  ‘Invest/Develop/Occupy" - further highlighting the property’s flexibility to prospective purchasers.

  • Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
  • Signboard (12 x 8)
  • Full-colour marketing brochure & direct mail out to 1,500 quality client contact
  • Press Release
  • Internet advertising on prominent industry websites, including our own
  • Comprehensive Property Information Report distributed to all enquiring parties
  • Reminder letters to all genuine purchasers distributed 3 days prior to Public Auction
  • SMS text to enquiring parties 24-hours prior to Public Auction.