Success Stories

SOUTH YARRA 74-78 Toorak Road

  • SOLD March 2008
  • Property type: Investment
  • Vendor client: Seventy-Sixth Canute
  • Buyer calls: 65
  • Inspections: 6 Pre-Auction Inspections
  • Bidders: Sold prior to Auction
  • Yield: 4.5%

"Record price for retail property in precinct!"

THE RESULT: SOLD prior to auction to a private property investor.
SALE PRICE: $2,800,000

Key Property Features:

  • Double-storey retail building of 165m2 (approx)
  • Site area of 110m2 (approx)
  • Prime commercial property
  • Leased to secure, long-term tenant, Sol del La Terre
  • Significant commercial/retail precinct
  • Close to all public transport amenities

Key Marketing Initiatives & Campaign Synopsis:

This quality, tenanted retail premises, situated on prestigious Toorak Road, was offered to the market place via Public Auction.

Our 5-week Public Auction campaign was designed to target the local investor market (from which the majority of enquiries would emanate) in addition to local business owners and developers.

Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and incorporated:

THE CAPTION:  "Recipe for Success", referencing property’s current use and it’s strength as both a successful restaurant business and a strong financial investment opportunity.

SUB-HEADING:  ‘Outstanding Investment Opportunity – Secure Lease’, further reinforcing the property’s credentials as an ideal retail investment, and creating a strong awareness of the property’s flexibility.

  • Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
  • Signboard (6 x 4) ‘V’ shape (facing in-coming & out-bound traffic)
  • Full-colour marketing brochure & direct mail out to 1,000 quality client contact
  • Press Release
  • Internet advertising on prominent industry websites, including our own
  • Reminder letters to all genuine purchasers distributed 3 days prior to Public Auction
  • SMS text to enquiring parties 24-hours prior to Public Auction.