Success Stories

SOUTH YARRA 149-153 Toorak Road

  • SOLD March 2008
  • Property type: Investment
  • Vendor client: Private management client
  • Buyer calls: 69
  • Inspections: Pre-Auction Inspections
  • Bidders: 5
  • Reserve price: $3,500,000

"A record yield of 12.50% above reserve!"

THE RESULT: SOLD at auction to a partnership of private investors.
SALE PRICE: $3,950,000

Key Property Features:

  • Large 3-storey building retail/commercial building (including basement) of 600m2 (approx) )
  • Premier retail/commercial strip
  • Leased to 4 secure, long-term tenants
  • Significant commercial/retail precinct
  • Close to all public transport amenities
  • Less than 3 kms to Melbourne CBD

Key Marketing Initiatives & Campaign Synopsis:

This quality, tenanted premises, comprising 2 retail shops & 2 separate office tenancies, and situated on prestigious Toorak Road was offered to the market place via Public Auction. Our 5-week Public Auction campaign was designed to target the local investor market, from which the majority of enquiries would emanate.

Marketing strategies implemented were designed to ensure pertinent property and sale information was disseminated effectively to our target market and incorporated:

THE CAPTION:  “South Yarra’s Best Corner”
SUB-CAPTION:  ‘Invest On One of Australia’s Premier Shopping Strips and Reap the Rewards of Strong Rental Income Today PLUS Future Development Potential’
– encapsulating the property’s strong investment qualities - corner position, superb precinct, secure income and highlighting the property’s future growth/redevelopment potential and flexibility!

  • Newspaper Advertising (The Age and Property Review Weekly (Jewish News) )
  • Signboard (1.8 x 2.4) – caption:  "Magnificent Investment PLUS Future Development Opportunity" – chosen to broaden the property’s marketability!
  • Full-colour marketing brochure & direct mail out to 1,000 quality client contact
  • Press Release
  • Internet advertising on prominent industry websites, including our own
  • Reminder letters to all genuine purchasers distributed 3 days prior to Public Auction
  • SMS text to enquiring parties 24-hours prior to Public Auction.